Designer of the week AMY MATTO!

About Amy Matto

Born and raised in Wisconsin, Amy Matto moved to New York City to pursue a career in business. Despite her success, she yearned to follow her passion of becoming a fashion designer. Amy always loved designer clothing, but was disenchanted upon recognizing that her favorite designers, who embody the American lifestyle, were not actually manufactured in the US but overseas in China

With a strong business background, Amy embraced the challenge of learning everything she could about the fashion industry and turning her dream into a reality.

Amy launched her contemporary women’s dress collection in the fall of 2009 from the living room of her New York City apartment. Without formal fashion training, Amy taught herself everything about the business by exploring the Garment District, following deliverymen and talking to anyone who would stop.  She also found the best collaborators in the business, including talented pattern makers and a factory with exceptional craftsmanship.

Amy quickly realized that there are many fashion brands out there, yet was determined to differentiate hers from the crowd. The main principle behind her brand grew out of a reaction to the often flashy, over-styled designs she saw in stores as well as the industry trend of outsourcing to China.  She aimed to make her dresses sensual yet classic and appropriate, with understated elegance and timeless silhouettes.  Most of all, she is proud that her brand supports the local garment industry, a vibrant part of New York City’s historical landscape. 

Today, Amy commutes to the Garment District from Greenwich, Connecticut, where she lives with her husband Kevin and golden retriever, Harley.

About The Brand

Amy Matto is the owner and designer behind her collection of contemporary women’s dresses. Recognized for designing smart, stylish, and versatile silhouettes, her dresses are perfect for taking any woman from day to evening.  Refined details, classic solids and subtle prints characterize the Amy Matto collection. The designer draws inspiration from traditional American sportswear and her own travels throughout the world. Through her line, Amy strives to offer women of all ages high-end sophistication at an accessible price-point.

About Our Customer

The Amy Matto customer is deliberate in her fashion choices, seeking understated elegance and appreciating the best quality fabrics and craftsmanship. She is sophisticated and appropriate while still being fun and feminine. Celebrity fans of the brand include Halle Berry, Sharon Stone, Cindy Crawford, Bethenny Frankel and Kelly Rutherford.