About Amy Matto
Born
and raised in Wisconsin, Amy Matto moved to New York City to pursue a career in
business. Despite her success, she yearned to follow her passion of becoming a
fashion designer. Amy always loved designer clothing, but was disenchanted upon
recognizing that her favorite designers, who embody the American lifestyle,
were not actually manufactured in the US but overseas in China
With
a strong business background, Amy embraced the challenge of learning everything
she could about the fashion industry and turning her dream into a reality.
Amy
launched her contemporary women’s dress collection in the fall of 2009 from the
living room of her New York City apartment.
Without formal fashion training, Amy taught herself everything about the
business by exploring the Garment District, following deliverymen and talking
to anyone who would stop. She also
found the best collaborators in the business, including talented pattern makers
and a factory with exceptional craftsmanship.
Amy
quickly realized that there are many fashion brands out there, yet was
determined to differentiate hers from the crowd. The main principle behind her brand
grew out of a reaction to the often flashy, over-styled designs she saw in
stores as well as the industry trend of outsourcing to China. She aimed to make her dresses sensual
yet classic and appropriate, with understated elegance and timeless
silhouettes. Most of all, she is
proud that her brand supports the local garment industry, a vibrant part of New
York City’s historical landscape.
Today,
Amy commutes to the Garment District from Greenwich, Connecticut, where she
lives with her husband Kevin and golden retriever, Harley.
About
The Brand
Amy
Matto is the owner and designer behind her collection of contemporary women’s
dresses. Recognized for designing smart, stylish, and versatile silhouettes, her
dresses are perfect for taking any woman from day to evening. Refined details, classic solids and
subtle prints characterize the Amy Matto collection. The designer draws
inspiration from traditional American sportswear and her own travels throughout
the world. Through her line, Amy strives to offer women of all ages high-end
sophistication at an accessible price-point.
About
Our Customer
The
Amy Matto customer is deliberate in her fashion choices, seeking understated
elegance and appreciating the best quality fabrics and craftsmanship. She is sophisticated
and appropriate while still being fun and feminine. Celebrity fans of the brand
include Halle Berry, Sharon Stone, Cindy Crawford, Bethenny Frankel and Kelly
Rutherford.
